MARKETING CAPTION.
, by Nobleleads Investments, 2 min reading time
You are a marketing personnel and wants to reach-out to maybe prospective clients. To create awareness of your services or products through your normal means of reaching-out.
As a sales representative of a financial solution institution, will your best caption of attracting clients (Small home entrepreneurs or Big business conglomerates) you intend to lend on interest be? "Your credit is denied. Get back to us through our website or reply through this same means you just received this message".
If you would like to know what seems justified to us, We think you must have segregated your clients to be in the class of the "desperate in need of financial support" knowing fully well that they did not apply for financial loan from your establishment but they would take advantage of such offer. That totally not conclusive, because very principled small and big business organisations do
exist.
But if almost all the clients you have tends to be hundred percent in that category. We think it is time to review your campaign or advertising captions.
Do you realize that almost all the big conglomerates in the business world are running on credit facilities? (a get from Peter to pay Paul) and therefore risking with them is safer because of their versatile credit accessibility and fixed collateral. Please do not get this wrong, we are not trying to subdue the idea of helping the small businesses to grow.
A Marketer is said to be a strong goal achiever and to remain that as said, A motivational speaker said "If you desire to be successful, You have got to be hungry for it and humble yourself to get out of your comfort zone to do things that will attract that success to your path". In order-words, campaigns and adverts are sent out to the final consumers and business organizations whom consists of humans with senses and feelings. Psychology and civilization condemning forceful compels and justifies self opinion cum acts to a certain degrees as entitlements of human rights. In order to influence character, motivate to make choices and gain approval of clients, we think modifications should be done to the manner of approach to the esteemed small and big organizations to the unsegregated measures.
Unless if the said financial solutions establishment is not big enough to support the big players. Even at that, Business is always between two parties or establishment with mutual understanding and dual respect, so any transactory procedure that goes on between the both parties or establishments (small business entrepreneur or not) are on strict business mutual agreements and not on philanthropic notions.
Even if there are sentimentally compromising clause in the written or unwritten binding agreements, it is equally assumed accepted by the both parties. Therefore, respect due to the vendor nor to the vendee should please not be neglected.
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, by Nobleleads Investments A TESTIMONY FROM THE PHILOSOPHY OF LIFE.